Davids Natural Toothpaste announces the launch of its new toothpaste, and the brand’s chemists aimed to replicate the taste of Jolly Rancher candy.

The watermelon and strawberry flavor is designed to appeal to kids and adults.

“We are so excited to bring the first kids+adults toothpaste to market. As a brand, we wanted to create the best tasting toothpaste to quench consumers’ sweet tooth while adhering to our naturally driven formulas,” says Eric, Founder and CEO.

“Our chemists were tasked to create and mimic the nostalgic flavor of a classic candy, the Jolly Rancher,” he says. “It’s estimated that 15% of adults purchase kids’ toothpastes for themselves because they don’t like ‘adult flavors,’ so now they have their own.”

The high-performance, fluoride-free toothpaste uses naturally sourced & derived ingredients to whiten teeth safely and effectively, while removing plaque and freshening breath. 

Since 2015, Davids has been a leader in the natural oral care category that has continued to raise the industry standards. Through extensive research, Davids has discovered how to effectively remove toothpaste’s toxic ingredients and replace them with naturally sourced and derived ingredients that outperform conventional toothpaste, leaving teeth exceptionally clean and fresh.